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The Business Model Development Process

27. Januar 2022

Four steps for an ecologic and economic business model

First: translating the business in comparable figures, putting revenues, costs and investments in context and denominate the results including the involved risks in money terms is a great basis since the major opportunities and challenges can be identified and quantified. During the business development process the financial framework is an indispensable tool to quickly evaluate every idea, to assess every option and to analyse every scenario.


Second: before starting with the actual development process we do not only need the numbers but also the readiness of the people. For that reason we run a three day ”Airport Business Training where the participants learn about revenues and costs of airports, how the different factors (aviation, commercial, operations, infrastructure) are related to each other and how other airports work. Finally a business-plan will be jointly developed.


Third: based on the assessment performed with the use of the business framework and the known inter-dependencies the current model can be optimised by balancing revenues and costs and also include accepted risk levels. A second focus is put on the alignment of the individual targets of the business units with the overall company result.


Fourth: getting green, mobility, real estate development and other possible changes are opportunities for the future development of the airport business. The Re-Design of the business model deals with this opportunities and selects the options that are the most promising for the airport.


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