Frame Structure
- from a “one-way street” to multiple flows.
Cross Fertilisation, Synergies, Timing. Not only land and location but also aviation powers the property business. The aviation cost factors like safety, security, high level infrastructure and the provision of utilities are a USP for the rental business leading to premium price levels. The knowledge available in the retail department can be used to change the passenger behaviour. Green energy can provide redundant power supply and create a strong market position for mobility and real estate offers. The airport’s infrastructure and location can extend the airport’s business model from an infrastructure provider to a truly multi-modal connectivity and mobility platform of the whole region. The individual business units will be designed in a way to achieve an even utilisation of the assets, i.e. provision of peak capacity on the one hand and utilising off-peak capacity for other purposes. The timing, when to invest in which activity is also a crucial issue due to the possibility to trigger a chain reaction. Investing in the mobility platform first increases the potential for aviation development without spending huge amounts in marketing cooperation. This leads again to more commercial offers and hence increases the attractiveness of the airport as a real estate and mobility location.